Lupine / Services

Marketing and branding that actually looks like you

A logo that changes on every sign, a social page nobody's touched since spring, print materials that don't match the website — it all costs you before a customer even calls. We build brand basics that hold together and marketing that reaches actual people around Abingdon and Southwest Virginia.

What's covered

What you get

  • A logo and simple brand kit: colors, fonts, and how to use them consistently
  • Business cards, signage and print materials that actually match your website
  • Social media profiles set up properly, and run for you if you'd rather not
  • A posting plan sized to what you can realistically keep up with
  • Local advertising and sponsorships that make sense for a business around here
  • Email marketing and customer updates, set up and handed to you to run
  • Photography coordinated so what's online looks like your actual place
  • An honest read on what's worth spending on and what isn't

When people call

What that looks like

Your brand looks different everywhere

The logo on the sign, the one on the website and the one on the invoice are all slightly different. Customers notice, even if they can't say why.

Nobody's touched the socials in months

A stale page is often worse than no page. Fixable with a plan you can actually maintain, not a full-time job.

You don't have time to be a marketer too

Running the business is the job. Marketing usually loses. That's what this covers.

Not sure where your brand stands?

Call and describe what you've got. We'll tell you plainly what needs fixing and what's already working.